Inbound Marketing Outbound Marketing: What’s BEST For YOU? That we’ll answer in today’s video. Hi, my name is Dillon with Social Media Top Team. We help business owners grow their business to the next level by leveraging social media, email and high performance marketing strategies. Ok, let’s get right to it. A lot of social media companies talked about ‘inbound marketing’. They claimed it, “outbound marketing is obsolete!” How cute. Many of them claimed this because their expertise is not, and NEVER has been in outbound marketing, as they don’t offer outbound marketing services, why would they recommend it? Just so we’re on the same page, let’s take a quick look at what inbound and outbound marketing is.
Inbound Marketing is based on the concept of customers coming to you instead of you going to them. You earn their attention by producing great content that they’ll value and share. This is also known as “permission marketing” or “pull marketing.” Now here’s a great illustration from Moz of some strategies used in inbound marketing. These include: SEO, eBooks, infographics, videos, podcasting, public relations marketing and more. These are all strategies used to make your business stand out online and drive more potential customers to your website. The Pros: Inbound marketing does produce high quality, prequalified leads that tend to convert to customers in much greater numbers with much less buying resistance. On average it can cost less than outbound marketing and is easy to determine the ROI per lead. The CONS: the sales cycles in many cases tends to be much longer per lead.
You also can’t drive in business when you want to. You have to wait for them to be ready to move forward. And also you’re at the mercy of Google. Whenever they change their rules, you have to start from zero, all over again. While Outbound Marketing is based on the concept of you reaching out to potential customers by leveraging telemarketing, direct mail, email broadcasting, newspaper & magazine ads, radio & TV ads or other traditional advertising. This is also known as “direct marketing” or “push marketing.” The PROS: Unlike inbound marketing, outbound marketing makes things happen RIGHT NOW. Today…this instant! You could call someone up right now and sell them something, schedule an appointment with them, invite them to an event.
Or a direct mail piece, print ad, email broadcast, can make them get up off their butt RIGHT NOW and call you, or buy something from your website, or go to your Lead Conversion Page. Inbound can’t do that! You have to WAIT for your potential customers to realize that they have a need, then start searching around online, ideally they find YOUR content, then take their sweet ol’ time reading articles and blog posts, and contacting you when they’re good and ready! Plus with businesses rushing to internet marketing these days, outbound strategies like EFFECTIVE direct mail marketing, targeted print advertising, etc. are getting savvy marketers great results because there’s a lot less companies actually doing it now. The CONS: It tends to produce lower quality leads that you have to manually qualify and there’s often more buying resistance. It tends to be more expensive than inbound marketing and is not as easy to track the ROI per lead.
So now, as your ‘business common sense’ tells you, to maximize your lead generation results, you must employ a ‘marketing blend’ of BOTH inbound AND outbound marketing strategies. Ok, let’s get to the million dollar question… Is your Marketing blend in “PERFECT Balance” to grow your business? As you can see from the chart above, your business’s marketing blend must have the ‘Perfect Balance’ of BOTH inbound AND outbound marketing to maximize and optimize your sales results. So, you can see in the inbound column you use Facebook, twitter, your blog, SEO along with telemarketing, direct mail, email broadcasting and even attending social networking events, in the outbound column. And you allocate each medium as a percentage of your overall marketing budget. The aggregate overall effect of each medium generates MASSIVE LEAD FLOW for your business. This unique approach has gotten our clients returns on investment of 1,000% or more! This marketing blend is the first part of our patented‘ Social Media 360 System’ (there are 2 parts total). The 2nd part is called Your business’s ‘Revenue Channel’ which we’ll cover in another video. So the answer to the question is you must employ a marketing blend of both inbound AND outbound to get the results that you want.
As found on Youtube